Love Is In The Grey with Grey

February is the season of love and devotion. To celebrate and commemorate sweet, sweet devotion, we partnered with Grey to present our campaign, Love Is In The Grey.

See more on Instagram and Twitter.

Formerly Aboki Africa, Grey simplifies the process of currency exchange by providing its customers with seamless paths with which to send and receive international payments without restrictions. They offer a wide range of financial services including local and foreign bank accounts for Africans, virtual cards, and much more.

What is love if not free delivery? We know all about that! In partnership with Chowdeck, Grey presented Love Is In The Grey, offering our Chowstars, our beloved customers, free delivery on all orders made between February 13th and 15th.

Photo via Twitter user @hestherrh_Dan

And there’s more! Chowstars who posted Grey’s sweet Valentine’s Day message were awarded with extended free delivery for three days after the campaign was concluded.

Let’s talk results!

We recorded a remarkable 57.81% increase in orders on that day compared to orders made on the busiest day of the previous week. We reached 522k+ accounts and garnered 1.55 Million impressions across our digital media platforms.

Love Is In The Grey ran alongside Everything’s Better With Love and Chocolates with Chocolate City.

Real love is patient, kind, and free and for Valentine’s Day, we showed our workings!

See you soon!

With love, 
Chowdeck