The Official Launch with Burger King

In March, we partnered with multinational hamburger fast food restaurant, BURGER KING®, to present an exciting campaign called Free On This Side!

Everyone deserves the Real Burger Experience. Who doesn’t love a good burger?

See more on Instagram and Twitter.

Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original Home of the Whopper, they are committed to premium ingredients, signature recipes, and a fun, family-friendly dining experiences which have defined their brand for more than 50 successful years.

Free On This Side offered our Chowstars, our beloved customers, a free side of chicken wings with every order across ALL Burger King outlets in Lagos. With outlets spread across cities including Victoria Island, Surulere, Lekki, Festac, and more.

Let’s talk results!

The Free On This Side campaign lasted a week from 15th March to 22nd March. We recorded a remarkable 8% increase in orders compared to orders made the previous week, even with deliveries paused for two days due to the 2023 Lagos State gubernatorial elections which took place on the 18th of March. 

We reached 521k+ accounts and garnered 1.54 Million impressions across our digital media platforms.

The Real Burger Experience is here to stay Chowdeck.

See you soon!

With love, 
Chowdeck